Yes, this has all been verified. 


It is within CRTC (Canadian Radio-Television and Telecommunications Commission) regulations and doesn't violate anti-spam. There's no permanent text, email, notification, etc...

It's a temporary notification that smart phone users are able to view via your broadcast. If they don't wish to view they can mute the notification.  

It's the same technology used in stores, airports, stadiums etc...

Just more affordable to the average person and most importantly a SMALL business owner.